Transform Your Marketing Strategy With Our Comprehensive Training
Social media connects people from all over the world.
Networks such as Facebook and Twitter allow anyone around the world to create a profile. Social media has since become a powerful marketing medium for businesses to reach a global market and interact directly with their customers.
But how do you use it effectively for business?
Creating a page and posting updates is not enough. And yet this is exactly how most businesses approach social media without any real strategy or planning involved.
If this is your approach you are simply wasting valuable time and money.
Social media can easily be one of the best investments for your business but only if it is used properly.
The only problem is the sheer amount of information available on social media marketing. Going through everything can be completely overwhelming and is riddled with questions.
- Where do I even start?
- Which platform should I choose?
- What will my audience respond to?
- How do I build an active following?
- How can I differentiate my brand?
- What are my business objectives?
These are all crucial questions that must be answered to develop a profitable marketing campaign. But to make matters more complicated, each platform requires different approaches. What works for one network may not be nearly as effective for another.
Social Media Training For Businesses
Our comprehensive training shows you exactly how to:
- Identify which social platform to target
- Create an effective strategy
- Conduct market research
- Monitor your competitors
- Build a following for your brand
- Create the right kind of content to post
- Measure customer engagement
- Track traffic levels and conversion rates
- Use social monitoring tools
- Engage with customers
Our training leaves you with a clear understanding of how to use social media to get real results for your business. We give you all the tools you need to begin implementing your own social media strategy to generate a reliable ROI for your efforts.
We also offer custom social media classes that are tailored specifically to your organisation and requirements.
Who This Training is For
Whether you are completely new to social media or already have some experience, our training is perfect for:
- Small business owners
- Marketing consultants
- Customer service members
- Sales representatives
Everyone in your organisation can be able to benefit from our training course as social media should be viewed as a team effort. To get the most out of our program, we can tailor our social media training for your needs.
Why Social Media Matters
Social media has evolved to become a platform where people around the world can interact with each other and discover new content.
Consider the following statistics from the largest networks in the world.
Facebook: Founded by Mark Zuckerberg in 2004, Facebook has seen significant growth and remains the most popular social network online with over one billion active users.
Twitter: Launched in 2006 by Jack Dorsey, Twitter now has 500 million registered users and is also one of the ten most visited websites online.
Google+: In response to the rapid growth of social media, Google launched its own network in 2011. Google+ is now the second largest social networking site in the world with over 359 million active users.
LinkedIn: LinkedIn was launched in 2003 and has established itself as the primary network for working professionals. The network has since grown to over 238 million users.
There are other networks including Pinterest and Instagram but these are the most important and where you should be focusing your marketing efforts.
The numbers are significant and have gained the attention of some of the largest companies in the world. A report on social media indicates that 77% of Fortunate companies actively maintain Twitter accounts and 70% have a Facebook page.
Social media also has a significant impact on consumer behavior. A marketing study by Nielsen in an online survey found that 46% respondents used social media to help with a buying decision.
Leveraging social media can help your business:
- Increase brand exposure
- Generate new leads
- Reach a global audience
- Improve customer service
- Conduct marketing surveys
- Test new offers
And much more. Research has also shown a direct correlation between social signals and search engine rankings. Effectively using social media ultimately means even more targeted traffic and sales.
But it all starts with having a clear understanding of social media.
And then executing the right strategy to reap the benefits. Our exclusive training shows you exactly how to get the most out social media for your organisation.
What Our Social Media Training Covers
Our marketing experts can provide the right training to help you achieve real results with your social media. The following is a brief overview of what our training covers:
Initial Set Up: We show you exactly how to correctly set up your profile pages for maximum visibility and in a way that distinguishes your brand online.
Market Research: Researching your audience and competition is absolutely crucial. We show you how to conduct market research to identify your audience and how you can differentiate from your competitors.
Strategy: Social media is much more than simply posting updates. We show you how to develop and implement a strategy that attracts new followers to your brand.
Tracking: Tracking your efforts on social media allows you to measure how well your campaigns are performing. We show you the tools we personally use and how to monitor your campaign.
Smart R.O.I. specialises in all aspects of digital marketing. We also offer training in the following areas:
- Pay Per Click Marketing Training
- Search Engine Optimisation Marketing Training
- Analytics & Business Metrics Training
- Content Marketing Training
- Conversion Rate Optimisation Training
Do not hesitate to contact us for more details about our social media training. We work closely with you to deliver a solution for your organisation.