Social media is becoming increasingly difficult to ignore. Facebook alone has over a billion active users on its platform. The number is staggering but it also presents numerous opportunities for business owners to attract a global audience.
The good news is that you do not have to a corporation to reap the benefits of social media or build a large following. But having a profile alone is not enough. You need to put in the time and effort to really engage with your audience.
The following are five tips to increasing your profile on social media.
1. Have Something Worthy to Share
What makes your business unique? Why should people follow your brand? The key to a successful social media campaign lies in its implementation. And also the content you can provide to your audience. Consider creating and sharing:
- Engaging blog posts
- Tools and resources
- Exclusive materials
Give people a reason to follow your brand and you can practically guarantee a successful marketing campaign.
2. Be Memorable
One example of a company leveraging social media is Old Spice. The marketing campaign featuring Isaiah Mustafa went viral and has attracted millions of views on its YouTube video. The campaign was ingenious and has resulted in a significant revenue increase for the company.
Be memorable. Stand out from the crowd and do something different. This can be anything from creating a funny video or even being controversial. It works.
3. Reward Followers
One way to build an active profile is to engage directly with your followers and rewarding them accordingly. Doing this can also help your business capture more email addresses by giving away prizes.
This can be anything from:
- Handing out discounts
- Giving access to exclusive content
- Holding a sweepstakes
- Supporting a worthy cause
Rewarding your followers is just one way to give thanks for their support.
Social media can be leveraged to grow your business. Sharing engaging content, being memorable, and rewarding followers are some of the best ways to attract more followers on your profile.