There was a time when you could build hundreds of links to your pages and watch your rankings slowly rise in the search engines. SEO strategies primarily revolved around building links but algorithm updates have largely made this practice irrelevant.
And doing so could even negatively impact your rankings.
A better approach is to focus on developing a strong social media strategy for your business. Which matters more than you think. The following are three reasons why.
Social Signals Impact Rankings
There is a direct correlation between social signals and rankings. Case studies continue to show found that pages with more social signals (Likes, Tweets, etc.) were ranked higher in the search engines compared to pages without these signals.
And this makes sense.
These signals are an indication to Google that your content is being shared. Taking the time to build a following on social media networks is one of the best investments you can make for your business. It results in more people sharing and discovering your content. Which also has a direct impact on your rankings.
Social Media Increases Your Presence
A strong presence is necessary to compete online. The problem with conventional link building tactics is that the links tend to be on sites with low visibility. Building a following on your network means you can effectively leverage your audience whenever a blog post goes live.
And this helps to increase your reach.
Being active on social media is easily one of the fastest ways to multiply your online presence. And get in front of your target audience. This ultimately means more targeted traffic and sales for your business.
Social Media Brings Targeted Traffic
How much traffic are your backlinks bringing you? Unless you have links from popular websites, chances are links to your pages bring little if any traffic. While certain types of links carry some weight for search engine rankings, traffic is generally nonexistent.
But this changes with social media.
Focusing on a social strategy has the potential of driving real traffic to your pages from people who share your content with their followers. This can easily result in more followers and even an increase in sales for your business.
Social media is crucial to your online presence. SEO and ranking for relevant keywords is still important but social media can no longer be ignored.