There are several things that you need to do very well to implement successful SEO in today’s modern online publishing world.
I will go through them in simple language in this post.
1. User Experience
In my opinion this one thing more or less sums up modern SEO, if you can focus on creating a website that people enjoy using, that they get value from and want to come back too.
Then you will win the SEO game period.
Its of course not as easy to do that as it sounds. In another post I will cover user experience in depth.
2. Google Guidelines Compliance
This is SEO 101. It’s still believe it or not critical that you get all the basics correct. That you do all the things that Google tells you too.
I suggest to get better results stop reading about tactics and start doing what Google is asking you to do.
Its all in their website in black and white follow the guidelines
3. Excellent Content
This is highly related to user experience, however its so important, it needs to stand alone BIG AND BOLD. Content is everything online.
The web is made of content. Make your good. In fact screw good; make it GREAT!
Lot’s of SEO’s think design is something done by the trendy dude’s and chicks with the awesome funk wear and cool hat’s.
Wrong; design is now your realm.
Design is user experience, user experience is design. People do judge a book by its cover so make sure your covers and its intuitive flow rocks.
Design will pull people into your content, will get them to hang around to Comment and share (hello social signals). Design is VIP into today’s SEO.
I was going to make this point social media, however I don’t believe the world of ranking based social media is here just yet.
Its coming but it hasn’t yet arrived.
In my book right now, big fat authoritative links are still the brother of content. You should be on the hunt for these bad boys all the time.
A full day a week should be dedicated to high quality link baiting and building.
This post may seem like its over simplified if you’ve been in SEO for awhile.
I guess really that’s what I was going for with this post because good SEO is simple.
While there is a bit to learn underneath each of these 5 keys to successful SEO, if you stick with these area’s you won’t go wrong.