Here we find our selves with an in-depth understanding of Google Panda, Penguin and the EMD update…
And Google in good ol’ fashion Big-G style rebuild the algorithm from the ground up..
Unlike the devastation many experienced in 2011 – 2012 with the furry panda and the icy penguin dealt out; Humming Bird brings bares many gifts for the educated search marketer that is prepared to put in real work for his or her clients..
While anyone that reads this post may jump up and down saying it’s just to much work; if you head this advice you will enjoy not only good rankings; but droves of traffic, influence and a close to unshakable online presence.
What do I think Humming Bird is about?
Relationships with Influencer’s
Social and more so sharing
Providing great user experiences
Having a powerful USP
That is the way I some it up!
Yes, Google can pull more meaning out of the page, and no they’re not just looking at keyword density, ratio and proximity anymore.
Google have grown up now and the time of rankings for those that don’t truly deserve them is and will become a thing of the distant past very soon..
Anyone that is prepared to work, build relationships, produce excellent content and actively stay current on what their industries customers need to know will do very well.
Really you can do much better than those that blazed the trail to get us to this wonderful land we exist in now..
The social web, combined with great content, excellent offers and outstanding service will see you reap more reward from digital as a whole than every before..
Okay enough totting the horn, give me the scoop you say; what do you need to do?
Step-1: Build a list of authorities
Research your market thoroughly to identify 100 top authorities
Make a list of these people and rank them on a spreadsheet
Ranked by quality content first; volume of content production second
Prioritize 30 people/business on the list
Step-2: Commit to a publishing and sharing schedule
The schedule should be daily; however weekly minimum
The schedule should be roughly 10 parts per day
Six parts are sharing of your 30 priority influencer’s content
Two parts of your own content published
Two parts sharing the content you published
Step-3: Be consistent
Do this every day and the authorities will notice you
The market things your an authority by association
Google thinks your an authority by association
Eventually the other authorities think your an authority by association
Step-4: Be different
Once a quarter come out with a whooper piece of content
Contact your list all 100 of them and ask them to publish it and share it
If you’ve been consistent you should get a high take rate
Step-5: Look for media opportunities and deepened relationships
Fueling a media frenzy even once a year makes this plan compound.
If you can turn authorities into alliances this plan compounds.
When alliances become friends, then life is happier this plan was worth it..
It’s my personal belief that this is SEO now and Humming Bird is all about this, what better way to understand your meaning better; than through association with meaning that is already loud and clear.
Google have filled patents on something called Author Rank. Which looks at your authority as an author, this is how you get ahead of the game and win big.
If you have any questions or comments, please drop them in below, I’ll be happy to get amongst the conversation..
P.S. This doesn’t just drive rankings, it drives HUGE traffic, good conversions, builds your brand and helps you develop relationships with people that can really help you; its not that hard to get it underway either.
I’ll drop a post soon on the tools to use to make this easier and some more detailed information on each step..
Get out there and make the web a better place!
Kind Regards, Josh Denning