The days of building a website and generating targeted traffic are over. Search engine optimisation (SEO) has become a necessary investment for business owners around the world. SEO is primarily concerned with optimising a website to rank higher in major search engines such as Google for profitable keywords.
Why is this important?
Google processes billions of search queries per day. The figure is staggering and continuing in an upwards trend with more people around the world connecting online. Whether your business caters to a local market or has a larger audience, SEO is absolutely necessary.
The following are four tips to implement right now to improve rankings.
1. Optimise the Site Titles
Titles are an important part of SEO and is the first thing visitors see before clicking through to your page. The title should include your most important keywords you want to rank for and also be written in a way to entice clicks.
Keep in mind that Google truncates titles that are too long so be sure to keep these titles with 70 characters. If your business offers multiple products or services, then consider creating individual pages for each.
2. Write Targeted Content
Google strives to deliver more relevant results with each new algorithm update. This is good news though as it means that website owners that focus on writing targeted content will be rewarded. One mistake business owners make is writing content strictly for the search engines.
A better approach is to focus on delivering relevant and engaging content for your audience, then optimising the pages afterwards. Be sure to also include keywords you are targeting.
3. Format For Readability
Research has shown that users scan content and rarely read everything word for word. One way to improve your content is to format it to be easily digestible. This includes:
- Breaking up content with headings
- Using bullet points
- Including images
- Bolding key information
- Writing in paragraphs
Content that is properly formatted improves user experience and engages visitors versus content that is simply a block of text.
4. Build Relevant Backlinks
These steps above are already more than what most website owners do. But to really improve your rankings, you need backlinks from relevant sources. Backlinks are essentially like votes for your website. The more you have, the better chances your pages have of ranking well.
Backlinks can be obtained by:
- Submitting articles to relevant directories
- Being listed in business directories
- Guest posting on other websites
- Distributing press releases
- Being active on social media
- Providing useful resources
The key is to focus on relevant backlinks. Engaging in shady tactics to manipulate rankings could have the opposite effect and actually reduce rankings so caution needs to be taken here.
Despite the constant changes that search engines implement, there are always certain aspects of SEO that remain the same. Optimising your content and building relevant backlinks are highly essential for improving rankings.