Make Your PPC Marketing Campaign More Profitable
Pay-per-click (PPC) advertising is highly effective for driving targeted traffic and reaching a global audience.
Google AdWords is perhaps the most popular PPC platform that allows advertisers to place ads in the search engine results. Efforts should be focused on AdWords as Google generates a significant majority of traffic online.
Why Use PPC
Advertising with Google AdWords allows you to:
- Reach a global audience
- Sell more of your products
- Acquire more business leads
- Improve conversion rates
- Perform keyword research
- Test new landing pages
- Conduct marketing surveys
- Measure response rates
The way it works is simple.
A marketing campaign is created that displays advertisements in the search engines for certain keywords. Advertisers only pay each time an ad is clicked on. The ads and landing pages can then be optimised to improve conversions.
It sounds almost too easy but AdWords is a tremendously vast area.
Trying to make sense of everything on your own can be overwhelming and costly if you are inexperienced with the bidding or keyword research process.
But the data from a PPC campaign is absolutely invaluable.
It allows you to receive instant feedback on your campaigns so you know exactly where to focus your efforts.
Search engine optimisation (SEO) and social media marketing are highly effective but the only problem is that results can take weeks or even months to fully materialise. Even then there are no guarantees that the keywords you are targeting or the social media campaign will produce results.
Our training shows you exactly how to create a PPC campaign delivers outstanding results while keeping costs to a minimum.
Comprehensive PPC Training
Advertising with Google AdWords is a great way to maximise visibility online and reach your target market. Businesses that do not include PPC in their marketing budgets are potentially losing sales to competitors that are.
Our PPc training is ideal for:
- Business owners
- Marketing consultants
- Sales representatives
Even employees involved with the business can really benefit from learning how to create a profitable PPC campaign. This skill is extremely valuable and is an investment that ultimately pays off.
By the end of the training, you will know exactly how to:
- Start an AdWords campaign the right way
- Plan a profitable strategy that maximises results
- Choose the most relevant keywords for your business
- Write compelling ads that get clicked on
- Improve landing pages for increased conversions
- Increase Quality score
- Effectively manage a profitable campaign
Custom PPC Training Packages
Smart ROI can provide a highly customised solution that teaches you and your team how to get the most out of Google AdWords including:
- Speakers for your training seminar
- Custom training in your or our offices
- Information days covering all aspects of PPC
- Small group coaching
- One on one coaching
- Speakers for your webinars
Our training can be customised to suit your specific needs whether you are starting out as a beginner or need more guidance in a specific area. We work closely with you to develop a training course that maximises results and profits for your business.
Areas the PPC Training Covers
The PPC training we offer is comprehensive and covers a wide range of topics including:
Establishing objectives: Google AdWords can be used for more than just driving traffic to product landing pages. It can also be used to increase subscribers to a newsletter or test new offers. Establishing these objectives early is absolutely crucial.
Setting Up a Campaign: Navigating through all the instructions and options can be difficult, especially for beginners. We show you exactly how to set up a profitable campaign right from the start by explaining the steps in more detail.
Keyword Research: Choosing the right keywords is essential and can mean the difference between a profitable campaign or one that loses money every day. We show you exactly how to research the most relevant keywords for your business.
Creating Ads: Writing compelling ads is a crucial factor that determines the success of a campaign. Our PPC training covers how to write ads that entice visitors to click through. No details are overlooked and we show you the process we personally use to create profitable campaigns for our clients.
Landing Pages: Getting a visitor to click your ads is only the beginning. The landing page is where conversions are made. We show you how to optimise landing pages to increase conversion rates. The training on this section alone is extremely valuable.
Tracking Conversions: Analysing the data and tracking all conversions is absolutely important to determine where efforts should be focused. A wide range of tools are available to track conversions including Google Analytics. We show you how to set everything up so you can effectively manage your campaigns.
Optimisation: Not all campaigns that are created will be profitable. Advertising with AdWords is a never ending process to improve conversions and increase profitability. We show you advanced techniques including A/B split testing to maximise profits on your campaigns.
Our PPC training is the most comprehensive on the market that you simply cannot get anywhere else. Investing in our training is easily one of the best investments you will ever make for your business and one that has significant returns.
We also provide comprehensive training in other areas of digital marketing including:
- Search Engine Optimisation (SEO) Training
- Social Media Marketing Training
- Analytics & Business Metrics Training
- Content Marketing Training
- Conversion Rate Optimisation Training
Contact us today for more details about our PPC training. Our team of experts work closely with you to deliver a custom solution for your organisation.