Maximise Profits on Your Landing Pages
Websites are invaluable marketing tools that can be used to drive more leads and sales for your business. Being visible online increases your reach to a global audience that need your products and services.
Developing digital marketing campaigns with search engine optimisation (SEO) and social media are highly effective methods for attracting the right audience.
But there is one missing piece that can significantly increase your revenue.
Conversion rate optimisation (CRO).
Unfortunately, most business owners never bother with CRO and they are potentially losing sales to competitors. The process is both intensive and time consuming but the results are impossible to ignore.
Professional CRO Training
Optimising a page involves more than simply changing the colours of the text or rearranging the images. The process is much more intensive and deliberate. Every single detail is tracked and nothing should be overlooked.
The in depth CRO training we offer is ideal for business owners, marketing consultants, and employees of your organisation. By the end of the CRO training, you will learn exactly how to:
- Set business objectives
- Identify why your pages are not converting
- Increase conversions on landing pages
- Set up an A/B split test
- Analyse the final results
Why CRO Matters
Once a visitor arrives on your website, your landing pages must capture their attention and move them to complete a transaction. There are certain elements about a page that complement each other.
- Social proof
- The offer
- Trust signals
Making just one change to one of these elements can drastically improve conversion rates. Even a 1% increase in conversions can add mean hundreds, if not thousands of dollars of additional revenue to your bottomline.
CRO takes the existing traffic your pages have and captures more sales out of it. Optimising your pages means being able to:
- Increase revenue
- Move more products
- Sell additional services
- Test new headlines
- Turn more visitors into customers
And this is all without resorting to traffic techniques which may not always be effective.
Custom CRO Training Packages
Smart ROI can deliver fully customised CRO training specifically for the needs of your organisation. We can provide:
- Speakers for your training seminar
- Custom training in your or our offices
- Information days covering all aspects of CRO
- Small group coaching
- One on one coaching
- Speakers for your webinars
What Our CRO Training Covers
CRO is an intensive process that requires an appropriate strategy to be effective. Making sense of everything can be both overwhelming and time consuming. Our training covers all the essential for CRO so you can start developing your own strategy.
Here is a brief overview of what the training covers:
Setting Business Objectives: Every business has different objectives. The same can also be said for landing pages. Establishing goals from the start is absolutely important before starting a CRO marketing campaign. We show you the steps involve to prepare your campaign for success.
Creating A/B Split Testing: Testing multiple variations of the same page is at the heart of CRO. It allows you to measure the results and see which page converted better. We show you how to set up A/B split testing and how to properly track the results.
Building Landing Pages: Copywriting and effective design are important to create a compelling offer for the visitor. This can range from making a purchase or downloading a free guide. We show you how to build effective landing pages that drive more conversions for your business.
Setting Up Sales Funnels: Most companies do not have a proper sales funnel set up on their website and are potentially losing sales as a result. Sales funnels are effective tools as they show you why visitors are leaving and where the biggest opportunities are.
Using Google Analytics: Tracking all the data is absolutely essential to assess how effective certain landing pages are. We show you how to get started with Google Analytics so you can measure the results of your CRO campaign.
The online landscape has never been more competitive than it is now. Incorporating our marketing training into your organisation will be one of the best investments you make.
Marketing Training Courses We Offer
Smart ROI is a digital marketing agency focused on delivering measurable results online. In addition to CRO, we also provide intensive training in the following areas:
- Search Engine Optimisation (SEO)
- Social Media Marketing
- Analytics & Business metrics
- Content Marketing
- PPC Training
Converting clicks into sales is absolutely crucial. Implementing CRO into your marketing campaigns can give your business a serious competitive advantage online as you capture more visitors
CRO is quickly becoming an essential part of a digital marketing strategy that cannot be ignored. Through rigorous training, we show you exactly how to effectively optimise your landing pages to bring in new leads and customers for your business.
Contact us today for more details about our CRO training and how we can deliver a fully customised solution for your needs.