Mine Valuable Data From Your Analytics
Do you know how many visitors are landing on your pages? Do you know which keywords users are using in the search engines? Do you know what actions users are performing on your pages?
If you are unable to answer these questions, then you are missing out on invaluable information that could drive even more conversions from your website.
Potentially losing sales to competitors.
Web analytics should never be overlooked especially as the data can be used to optimise your pages and improve conversions.
Why Google Analytics Matters
Google Analytics is a powerful marketing tool that can be leveraged to push your marketing campaign even further. It allows you to:
- Determine the number of visitors for each landing page
- Identify keywords that are driving traffic
- See what pages visitors are clicking on
- Analyse conversion rates on landing pages
- Monitor current marketing campaigns
Google Analytics is a highly versatile tool that allows you to dig deeper into your website. The advanced features can also be used to capture more sales and uncover new opportunities that would otherwise never present itself.
Attempting to learn everything on your own can be overwhelming and time consuming as there is no shortage of information available. Our Google Analytics training takes all the guesswork out so you know exactly how to leverage this tool for profitable results.
Google Analytics Training Overview
We offer comprehensive Google Analytics training that shows you exactly how to use this marketing tool for your business needs. What makes our training different is we include interactive exercises that show you how to put what we teach you into practice.
This course is ideal for:
- Business owners
- Marketing consultants
- Sales representatives
- Web developers
- Business professionals
Custom Google Analytics Training
Whether you are new to Google Analytics or are already familiar with some of its features, we provide fully customised solutions to meet your needs.
- Expert speakers for your seminar
- Custom training in your or our offices
- Information days covering aspects of Google Analytics
- One on one coaching
- Small group coaching
Our training is specifically designed to help you get the most out of Google Analytics and how you can integrate the data into a profitable digital marketing campaign.
Key Benefits of Google Analytics Training
Our goal is to provide a strong foundation that allows you to get the most out of Google Analytics right away. By the end of the training, you will know how to:
- Set up Analytics on your website
- Analyse important statistics
- Generate reports of key data
- Setup and configure goals
- Build a sales funnel
- Integrate Google AdWords
Our training covers all the basic and advanced features of Google Analytics so you can immediately begin implementing what you learn.
What The Analytics Training Covers
Google Analytics is an invaluable tool that allows you to gain a deeper understanding of how visitors are interacting with your pages. This data can then be used to further optimise and improve your main pages for even more conversions.
Our training covers the following topics:
Understanding Web Analytics: We give a brief overview of web analytics and its significance. We then dive right into Google Analytics including how to get it installed on your website and what each section means.
Creating Reports: Google Analytics can be used to export key information about your website so you can quickly glance at how well certain campaigns are performing. We show you how to create reports and how to effectively use view filters to modify the traffic data.
Setting Goals: Google Analytics can be used for so much more than just displaying traffic figures. Goals are useful for tracking the conversions on your pages and seeing how well a marketing campaign is performing.
Defining Funnels: Funnels are another advanced feature of Google Analytics that gives more insight into visitor behavior and the conversion process. We show you exactly how to define funnels for your website so you can maximise conversions.
Integrating Into AdWords: Advertising with Google Adwords is a highly effective way to drive even more targeted traffic to your landing pages and capture additional sales. We show you how to integrate AdWords into your Analytics account.
Other Digital Marketing Training
Smart ROI is a specialised digital marketing agency that also provides training in the following areas:
- Search Engine Optimisation (SEO)
- Social Media Marketing
- Content Marketing
- Conversion Rate Optimisation (CRO)
All of our training is to provide practical information that produces real results for your business. The training we provide can also be customised to your organisation depending on the areas you need.
Reserve Your Training
Contact us today for more details about our comprehensive training in Google Analytics and how we can design a solution for your needs. Our marketing experts are here to help take your business to new heights.