No longer do you need to be in the dark about your campaigns
Know exactly how many visits, leads and sales you’re getting from every source!
We will setup the Google total conversion suite with every campaign strategy.
The Google conversion suite allows you to go well beyond knowing how many visits you’re getting.
This will allow you to identify your best keywords; in terms of how many visits, leads, downloads, page views, video views and sales each keyword is generating for you.
This allows you to make core budget decisions with an exception level of confidence and new found clarity.
We are one of the few companies in Australia that has developed in house call tracking systems that will once and for all plug the final holes in your data.
Thus you will know which keywords deliver not only visits, leads and sales. You will also know exactly which keywords deliver you the most phone calls, which of those phone calls turned into a leads and which those leads turned into a sale.
You can then go back and plugin the revenue data so you will know with total clarity the exact return on investment of your campaigns.
This can be tracked down to a representative level so you will know once and for all not only which campaign are most profitable when they get to the phone but which of your sales consultants performs best with your hard earned leads.
Here are a few of the things we can help you track:
- Unique monthly visits
- Returning visitors
- Where your visitors are coming from
- Some demographics of the visits
- Which keywords are sending your visits
- Which websites are sending you visits
- Which keywords are sending you converted leads
- Which keywords are assisting the process through to conversion
- How much revenue you bringing in through the website at a keyword level
- How many phone calls campaign is generating each month
- How many phone calls turn into leads
- How many phone leads turn into sales
- The revenue generated on phone sales
- Plus a whole lot more, if you can dream it then we can help you do it.
What other kinds of analytic’s and metrics can we help you with?
Well as mentioned in one of the bullet points above, if you can dream of it then we can help you do it.
However some other things we can help you with is testing variations of single page and identifying which of the two has a better conversion rate.
We can also do something called heat mapping, eye tracking and usability testing without having to run expensive market research clinics.
This allows you to identify and even record exactly how your visitors are interacting with your website; this is valuable for many things.
The biggest value of this is being able to assess where your users might be experiencing friction, anxiety, or confusion on the page which could be stopping them from taking the desired action.